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On August 23, 2012,  NAIMA Canada, the national association representing mineral wool insulation manufacturers, released a public opinion poll focused on home energy efficiency labelling in Ontario.  It was very kindly forwarded to me by our local Environment Network and the content is so interesting, I wanted to share it with you in full.  Here’s what they said.

The polling found a strong majority of Ontarians support standardized energy efficiency labelling of homes. Seventy percent of respondents said they supported standardized home energy labelling.

These polling numbers are even higher than data collected on a similar matter in 2009. At that time, when asked about their support or opposition to standardized home energy labelling, more than six in ten respondents (62%) stated that they support the measure, while less than three in ten (29%) opposed it. The other 9% did not know.
Home labelling is intended to allow individuals to calculate the energy efficiency of a home at time of sale, with the intent that consumers better understand the operating costs associated with their new purchase – the “second price tag.” Properly insulating a home is one of the most cost-effective measures a homeowner can do to increase their home’s energy efficiency.

Jay Nordenstrom, Executive Director of NAIMA Canada, noted, “We closely monitor energy efficiency trends, public opinion, and government policy both here in Ontario and across Canada. While we are not surprised by the increase in support for home labelling, we remain concerned that the energy debate continues to centre on energy production instead of conservation. This poll demonstrates there is an increasing knowledge that the least expensive and cleanest energy is saved energy.”

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The lack of progress in home labelling was recently addressed by the Environmental Commissioner of Ontario in the Annual Energy Conservation Progress Report – 2011 (Volume One). According to the report, homebuyers’ access to information about a home’s energy use is limited.

“Ontarians are ready for regulated energy efficiency labelling to one of the most expensive purchases they will ever make in their lifetime – their home,” Mr. Nordenstrom concluded. “They want to know how much a home costs to operate and what they can do to improve their energy efficiency, decrease their utility bills, and increase the value of their homes.”

NAIMA Canada commissioned Oraclepoll Research Limited to conduct a survey of 1,000 randomly selected Ontario residents. The interviews were conducted via telephone between August 2 and August 8, 2012 (the margin of error for this poll is +/- 3.1% 19/20 times).


I’ve been reporting on this trend for years now on the blog and it is clearly gaining traction.  I’ll say it again.  If you won a home you plan to sell one day, it pays to invest in making your home as energy efficient as possible both in terms of your operating costs and your equity.

It’s always a pleasure to meet new people and to assist them in meeting their real estate goals.  If you would like to schedule a buyer or seller consultation with me, please feel free to contact me anytime at 705-446-1762 or send me an email.

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Marg Scheben-Edey

Real Estate Broker
Market Value Appraiser - Residential
Accredited Green Broker™
(designated by the National Association of Green Agents & Brokers)

RE/MAX four seasons
realty limited, Brokerage
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