Call Marg: 705-446-1762

Rogers Communications is expanding into the real estate business.  Well not exactly.  They are registering as a real estate brokerage called Zoocasa but without a team of agents or an office or any of the other things you might expect to find in a brokerage.

Really, what they are doing is developing an online directory of property listings and agents.  In other words, it has a great deal in common with an advertising site but the catch is that they will offer rebates and other goodies to consumers by charging agents a fee of 35% of their commission earnings for clients referred to them.  Say what?  35%?

This blog outlines it well and expresses my feelings to a tee.  I do think that organized real estate has failed to provide the best technology for consumers via the very popular website and this has left an opening for a private entity.  I do however wonder how any “top” agent would consider sharing 35% of their income with Rogers.

Think about it.  A top agent has usually been in the business for some time and has built a business by proving their value to clients who are repeat customers and/or refer others to the agent.  They don’t need to beg for business and they are certainly not giving away their entire profit margin to a private company for leads. So who is willing to pay it?  Is the consumer really getting the best value?  You decide.

I also noticed in their media release a reference to them being able to provide a seamless link to a raft of Rogers’ other services, such as digital devices and even home security systems.  Aha, now I get it.  Advertise themselves AND make money off agents.  Brilliant.  They win.  Will the consumer?

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Marg Scheben-Edey

Real Estate Broker
Market Value Appraiser - Residential
Accredited Green Broker™
(designated by the National Association of Green Agents & Brokers)

RE/MAX four seasons
realty limited, Brokerage
Each Office Independently Owned & Operated
67 First Street, Collingwood L9Y 1A2

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